Our 2026 - 2030 strategy sets out our social purpose to provide safe and affordable homes that make a real and lasting difference by supporting wellbeing, opening opportunities and helping our customers and communities thrive.
By 2030, customers will experience safe, well-maintained homes, reliable services and a landlord they can trust.
We will be known as a disciplined and accountable organisation that gets the basics right, listens carefully and uses evidence to make the right decisions.
Every colleague, whatever their role, will recognise that the people who live in our homes are our customers. We all play a part in delivering for them.
This strategy builds on our previous strategy with a clearer and more grounded position as a social purpose-led landlord. Everything we do will focus on delivering homes that build futures.
Our four strategic priorities set out what we will achieve by 2030. They are clear, focused and grounded in our responsibility as a landlord.
Customers deserve to feel safe and confident in their homes.
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A safe home provides stability. Sustained tenancies create opportunity.
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Consistency does not happen by accident. It depends on strong foundations.
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To deliver our social purpose for the long term, we must be financially disciplined.
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